KVision Inc.


    NARUMIYA Characters


    NARUMIYA Characters IP 이미지 1

    IP Introduction

    NARUMIYA Characters is a lifestyle IP featuring iconic characters from ANGEL BLUE, Mezzo Piano, DAISY LOVERS, and Pom Ponette, four brands that defined Japanese junior fashion in the late 1990s and early 2000s. Riding the wave of Japan’s “Heisei Retro” trend, the brand has entered a new golden era, evoking nostalgia among consumers in their 30s and 40s while appealing to teens and young adults with its trendy Y2K aesthetic. Having achieved phenomenal popularity in Japan, NARUMIYA Characters has partnered with over 150 licensees and collaborated with major brands and IPs, including Shiseido, Baskin-Robbins, Sanrio, and SpongeBob. Its royalty revenue in Japan grew sevenfold year-on-year in 2025. The brand now operates four permanent stores in key shopping districts, including Shinjuku, attracting over 150,000 visitors in total. In 2026, NARUMIYA Characters further solidified its market position by receiving the Special Award at the Japan Character Awards 2026.